Michael Yevdokimov

OMG, It’s Different!

OMG, It’s Different! That was the first phrase my new customer expressed after I finished explanation of the new concept for information architecture of the new website for the Dutch handball association. In fact this “difference” is something he was really afraid I would present to him. Then he laid back on his chair and started to slowly analyze the new concept. He ended up with “That is exactly what we need!”. Now, one more important event should happen. The board of the association, his customer, should also be convinced that this new concept is something they truly need “to make the change”. :)